Data Privacy
Data Privacy
1. Data protection at a glance
General notes
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. His contact details can be found in the legal notice of this website.
How do we collect your information?
On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.
What are your rights with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any questions regarding data protection. You also have the right to lodge a complaint with the competent supervisory authority.
Analytical tools and tools from third parties
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following privacy policy.
You can disagree with this analysis. We will inform you about the objection options in this privacy policy.
2. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.
Note on the responsible body
The responsible body for data processing on this website is:
Necara
Max-Planck-Strasse 2
55218 Ingelheim am Rhein
Germany
Telephone: +49 6132 51 55218
email: info@necara.de
The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Withdrawal of your consent to data processing
Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to lodge a complaint with the competent supervisory authority
In the event of breaches of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of data to another person responsible, this will only be done insofar as it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.
If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice for this and for further questions on the subject of personal data.
Objection to promotional emails
The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.
3. Data collection on our website
cookies
Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.
Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.
server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
operating system used
referrer URL
host name of the accessing computer
Time of server request
IP address
This data is not combined with other data sources.
The basis for data processing is Art. 6 para. 1 lit. f DSGVO, which permits the processing of data to fulfill a contract or pre-contractual measures.
contact form
If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.
The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can withdraw this consent at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
4. Analysis tools and advertising
Google Analytics
This website uses features of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization feature on this website. As a result, your IP address is abbreviated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Browser plugin
You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.
More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google links your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you log in with your Google account.
To support this feature, Google Analytics collects Google authenticated IDs from users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.
The summarization of the data collected in your Google account is based exclusively on your consent, which you can give or revoke with Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not combined into your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on Art. 6 para. 1 lit. f DSGVO. The legitimate interest results from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the privacy policy can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can object to this use by slightly deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. They will then not be included in the conversion tracking statistics.
“Conversion cookies” are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
More information about Google AdWords and Google conversion tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
reCAPTCHA is intended to check whether data is entered on our websites (e.g. in a contact form) by a person or by an automated program. To this end, reCAPTCHA analyses the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time the website visitor spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.
Data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.
For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
Facebook Pixel
Our website uses visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.
In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. As the site operator, we cannot influence this use of data.
You can find further information about protecting your privacy in Facebook's privacy policy: https://www.facebook.com/about/privacy/.
You can also disable the “Custom Audiences” remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
5th newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.
The data entered in the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and delete it after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.
MailChimp
This website uses MailChimp's services to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that, among other things, can be used to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on MailChimp's servers in the USA.
MailChimp is certified in accordance with the “EU-US Privacy Shield.” The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.
With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to MailChimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked on, if any. Technical information is also collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of recipients.
If you do not want analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.
Data processing is based on your consent (Article 6 (1) (a) GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and MailChimp servers after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.
For more information, see MailChimp's privacy policy at: https://mailchimp.com/legal/terms/.
Conclusion of a data processing agreement
We have concluded a so-called “data processing agreement” with MailChimp, in which we oblige MailChimp to protect our customers' data and not to pass it on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.
6. Plug-ins and tools
Vimeo
Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also receives your IP address. This applies even if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you enable Vimeo to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.
For more information on how to handle user data, please see Vimeo's privacy policy at: https://vimeo.com/privacy.
Google Web Fonts
This site uses so-called web fonts, which are provided by Google, to uniformly display fonts. When you call up a page, your browser loads the required web fonts into your browser cache to correctly display texts and fonts.
For this purpose, the browser you are using must connect to Google's servers. As a result, Google becomes aware that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.
If your browser does not support web fonts, a standard font is used by your computer.
For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://www.google.com/policies/privacy/.
Google Maps
This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
Google Maps is used in the interest of presenting our online offerings in an appealing way and making it easy to find the locations we have specified on the website. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.
More information on how to handle user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.
1. Data protection at a glance
General notes
The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. His contact details can be found in the legal notice of this website.
How do we collect your information?
On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.
What are your rights with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any questions regarding data protection. You also have the right to lodge a complaint with the competent supervisory authority.
Analytical tools and tools from third parties
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following privacy policy.
You can disagree with this analysis. We will inform you about the objection options in this privacy policy.
2. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.
Note on the responsible body
The responsible body for data processing on this website is:
Necara
Max-Planck-Strasse 2
55218 Ingelheim am Rhein
Germany
Telephone: +49 6132 51 55218
email: info@necara.de
The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Withdrawal of your consent to data processing
Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to lodge a complaint with the competent supervisory authority
In the event of breaches of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of data to another person responsible, this will only be done insofar as it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.
If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice for this and for further questions on the subject of personal data.
Objection to promotional emails
The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.
3. Data collection on our website
cookies
Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.
Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.
server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
operating system used
referrer URL
host name of the accessing computer
Time of server request
IP address
This data is not combined with other data sources.
The basis for data processing is Art. 6 para. 1 lit. f DSGVO, which permits the processing of data to fulfill a contract or pre-contractual measures.
contact form
If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.
The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can withdraw this consent at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
4. Analysis tools and advertising
Google Analytics
This website uses features of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization feature on this website. As a result, your IP address is abbreviated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Browser plugin
You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.
More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google links your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you log in with your Google account.
To support this feature, Google Analytics collects Google authenticated IDs from users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.
The summarization of the data collected in your Google account is based exclusively on your consent, which you can give or revoke with Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not combined into your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on Art. 6 para. 1 lit. f DSGVO. The legitimate interest results from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the privacy policy can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can object to this use by slightly deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. They will then not be included in the conversion tracking statistics.
“Conversion cookies” are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
More information about Google AdWords and Google conversion tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
reCAPTCHA is intended to check whether data is entered on our websites (e.g. in a contact form) by a person or by an automated program. To this end, reCAPTCHA analyses the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time the website visitor spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.
Data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.
For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
Facebook Pixel
Our website uses visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.
In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. As the site operator, we cannot influence this use of data.
You can find further information about protecting your privacy in Facebook's privacy policy: https://www.facebook.com/about/privacy/.
You can also disable the “Custom Audiences” remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
5th newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.
The data entered in the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and delete it after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.
MailChimp
This website uses MailChimp's services to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that, among other things, can be used to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on MailChimp's servers in the USA.
MailChimp is certified in accordance with the “EU-US Privacy Shield.” The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.
With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to MailChimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked on, if any. Technical information is also collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of recipients.
If you do not want analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.
Data processing is based on your consent (Article 6 (1) (a) GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and MailChimp servers after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.
For more information, see MailChimp's privacy policy at: https://mailchimp.com/legal/terms/.
Conclusion of a data processing agreement
We have concluded a so-called “data processing agreement” with MailChimp, in which we oblige MailChimp to protect our customers' data and not to pass it on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.
6. Plug-ins and tools
Vimeo
Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also receives your IP address. This applies even if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you enable Vimeo to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.
For more information on how to handle user data, please see Vimeo's privacy policy at: https://vimeo.com/privacy.
Google Web Fonts
This site uses so-called web fonts, which are provided by Google, to uniformly display fonts. When you call up a page, your browser loads the required web fonts into your browser cache to correctly display texts and fonts.
For this purpose, the browser you are using must connect to Google's servers. As a result, Google becomes aware that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.
If your browser does not support web fonts, a standard font is used by your computer.
For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google's privacy policy: https://www.google.com/policies/privacy/.
Google Maps
This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
Google Maps is used in the interest of presenting our online offerings in an appealing way and making it easy to find the locations we have specified on the website. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.
More information on how to handle user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.
